Thursday, April 30, 2009

Cutest funding move ever? Adopt a line of Miro code

The folks behind the open source video player Miro have launched a program that lets users adopt a line of code in order to support Miro's continued development. Aside from helping out a nonprofit, open source project, you'll also get a picture of your adopted code snippet and will be able to watch it "grow up" as the code matures. (ARS)

Wednesday, April 29, 2009

Brilliant Marketing Scheme is Evil and Coming Soon

Cellular operators could monitor and mine SMS traffic to find when users would likely be most receptive to marketing messages. Just sent a text to a friend asking where the meetup is for tonight's happy hour? Now's a great time to flash you an ad for John's Salon & Pub. Sent Mom some pics of the kids? Maybe you'd like Snapfish to print them for you...

The system could even be location-aware, so you get local ads. Ultimately, the system bends the line between the real and virtual worlds, and between marketing and being your personal advice column. If executed carefully, it could make your brand/service/product pretty sticky and beloved by consumers. Cross the line, and you're dead meat.

Inspiration by Brian Dolan @mobilehealth

Thursday, April 2, 2009

The $300 Million Button

A couple of web designers increased sales at one ecommerce company by $300 million a year just by fixing the user interface with one little button.

Makes you think about what you're doing that's pushing away customers. (User Interface Engineering)